It's late.
I've just finished work, and despite the fact I should go to bed, it's such a long time since I last posted that an extra ten minutes can't do any harm.
Life, or rather work, has picked up a notch since my last blog, which is the reason for my lack of updates but not really a decent excuse.
So work is good.
But because it's good it made me think; perhaps it's time to market myself. I spend my working life helping other businesses to market their products and services but this is the first time I've been 'client side'. Interesting.
Suddenly I'm experiencing first hand the need to make a choice and pick a brand, select a colour palette, write copy that sells what I do. It's given me a whole new perspective on how it feels to be the client.
So here's the point of this short, but at least it's here, post. If you offer a service to customers, take the time to see how it feels to be in their shoes. Hopefully you'll discover that your experience is pretty similar to their's but if you don't, at least you'll know what you need to do to make things better.
Try it; only good things can happen as a result.
Now it really is time for bed.
